Rethinking Health is a new national nonprofit with a bold vision: to transform health in America through groundbreaking advertising and awareness campaigns. We believe health is more than medicine — it’s a mindset. By empowering people of all backgrounds to become stakeholders in their lifelong health journey, we’ll reshape how communities nationwide think and talk about health.

Every year, pharmaceutical, food, and chemical companies spend billions on advertising that shapes public opinion and influences day-to-day behaviors. Rethinking Health is the first nonprofit that will counter that influence with clear and compelling messages that put people, not profits, at the center of America’s health story.
 

With your support, we’ll launch powerful media campaigns that challenge harmful narratives, empower individuals, and inspire healthier communities everywhere. Together, we can reshape the conversation about health and fuel a national movement for lasting change.